Rules of Content

     Blog content has a unique characteristic which I think is unappreciated. It's completely pointless and useless, but it's coupled with the beautiful attribute of being unread. Not many mediums can say that. When someone publishes a book, there is lots of effort involved and not just from the author. Copy editors, layout designer and publishers are forced through their various professions into the uncomfortable position of actually having to read what the author has put down. When their thankless task is done and the book is finally created, it gets passed into the hands of reviewers to browse, carefully or not, and then into the public at large. Even if the public shuns the book, which would be to their credit, copies of the work eventually fall into the hands of the authors friends an family doubtless straining the relationships of both.
     But blog entries are purer than that. They are put into the atmosphere like a melody, but are destined for the void. Music finds ears, willing or otherwise. Shouting on a street corner is participated in unwillingly by all involved. Both music and shouting are ephemeral mediums, but they seek out any passerby. No one reads blogs. Blogs are the modern equivalent of the coffee table book. Everyone knows what they are, and the more trend conscious members of society are sure to have a scattering of them around their hard drive. But like coffee table books, they exist for show only. The bindings are tight and the edges crisp in pristine and unread condition. This blog is an example of that. No one will actually READ any of it, but that is not it's purpose. It's just here to be here.
     Well, that's not exactly true.
     There is another purpose to this blog. And as it gets flesh on its bare bones, the fuller purpose will become apparent.